For my birthday, my husband treated me to a movie night at the ArcLight Theatre in Hollywood. This was my first ArcLight experience. What is the ArcLight you ask? I'll let the ArcLight's website do the honors:
"Designed to exceed THX standards of presentation excellence, ArcLight auditoriums begin with a 'black box' design aesthetic which favors undistracted viewing over opulence, and feature the best in sight and sound technology, allowing films to be presented as the filmmakers intend. Auditorium comfort levels are unsurpassed. All cinema chairs are 3 inches wider than current megaplex standards, with 6 inches more legroom. Even the retractable armrests are 'double-wide.'"
(Note to potential ArcLight visitors: I agree with the "best in sight and sound technology" bit, but the chairs, though they may be wider, are not any more comfortable. In fact, they aren't comfortable at all. My tookus was quite numb after two hours of watching Crazy Heart).
To avoid having to wait in long lines or the embarrassment of having to save seats for your mom, dad, sister, sister's boyfriend, and your annoying next-door neighbor who are across the street at Starbucks ordering lattes, the ArcLight also offers reserved seating and the convenience of printing your tickets at home or picking them up at the automated kiosks.
Entering the lobby of the ArcLight is like stepping through the doors of Grand Central Station with its giant ticking clock and digital board(ing) of movies and their respective showings. The ticket counters resemble a concierge desk at a four-star hotel. Once you've bought your ticket and secured your seat, you are invited to relax in their cafe bar before your movie. Yes, you heard me right, their cafe bar. So we did. We sipped martinis and enjoyed fried ravioli bites, cheese quesadillas, and delicious warm bread pudding for dessert. Not your average movie theatre.
The actual cinemas, or "black box auditoriums," are located up the grand staircase. Were we attending a movie or a live theatre performance? The "special attraction" of the concessions are the ArcLight's signature caramel popcorn or regular popcorn with real butter - mmm! The screens inside the auditoriums are extra wide and curved to maximize peripheral view and minimize projection distortion. Before your feature presentation, a crew member welcomes you to the ArcLight and stays after the lights go down to ensure that quality of the sight and sound meet ArcLight's high standards. Not too shabby.
For $15.50 ($11.00 for matinees) you are paying not just for the movie, but for the experience.